The Lion's Edge
You mastered the current game... but know you're built for more.
The Lion's Edge is where elite performers come to sharpen their teeth. Each week, we reveal the raw, unfiltered strategies that help successful professionals:
• Build sustainable wealth without family sacrifice
• Recapture their killer instinct
• Access opportunities most leaders never see
This isn't just content. This is your Edge.
Recent Episodes
June 16, 2025
Ep6 Expert Positioning for Maximum Authority in Sales
This episode of The Lion's Edge is gonna save you from being just another commodity in the marketplace. Jason and Joe dig into a critical mindset shift that separates the top 1% from the order-taking masses... And it all come...
June 8, 2025
Ep5 From Hiring to Hunting: The War for Top Talent
Is your business held hostage by mediocre talent? In this hard-hitting episode, Joe Blackburn and Jason Croft reveal why most business owners are losing the battle for A-players without even realizing it. Joe shares the minds...
June 2, 2025
Ep4 The 10-Year Vision: How Elite Performers Think Beyond The Noise
Most people are trapped in the daily grind... Reacting to whatever life throws at them. But the true Lions? They're playing a completely different game. In this episode, Joe Blackburn and Jason Croft break down why having a 1...
May 18, 2025
Ep3 The Time Lie: Why Busy Entrepreneurs Stay Stuck
Think you're too busy to level up? In this raw and unfiltered episode, Joe Blackburn and Jason Croft expose the biggest lie business owners tell themselves: "I don't have enough time." You'll discover: • Why adding MORE to yo...
May 11, 2025
Ep2 Picking Your Pride: Why Saying 'No' to the Wrong Clients Can Be Your Strongest Move
"If you don't do the work, it isn't gonna work. I promise that." - Joe Blackburn In this tactical episode of The Lion's Edge, Joe and Jason dive deep into one of the most overlooked skills in business: Knowing exactly who NOT...
May 5, 2025
Ep1 Find Your Gusher: Why Most Entrepreneurs Never Hit Their True Potential
In this premiere episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft rip open the curtain on what's really holding successful entrepreneurs back from their next level. Joe reveals the exact framework he uses to he...